Core.

The Property Factory's operating system — every tool for taking a development from first pitch to final settlement, in one place. Built on one idea: spend on marketing to protect price, rather than discount it.

1

Pitch & onboard

Win the marketing budget and bring the development on
2

Run & report

Execute the campaign, bill it, and show the developer the value
3

Sell & settle

Buyer-facing tools, embedded on the development's microsite

Reference

Shared lists and files the whole team works from
+

Pipeline

So the team can see what's live and what's coming next
Coming next

Floor-plan explorer · sun / aspect visualiser · yield & "own it for $X/week" calculators · school-zone checker · finishes visualiser. Boutique versions of the tools big developers pay enterprise prices for.

In the pipeline
Behind the scenes — feeding the reports automatically
Website tracking Deploy pending Zoho CRM sync Planned Meta Ads Parked
The Property Factory · Core — internal operating system, gated behind the back-office Webflow page.
Reports are the only developer-facing artifact — they use a per-development token, never the Core password.